'A lot of football success is in the mind.
You must believe you are the best and then make sure that you are.
In my time at Anfield we always said we had the best two teams on Merseyside, Liverpool and Liverpool reserves.'
To Alan Ball after he'd signed for Everton:
'Never mind Alan, at least you'll be able to play next to a great team'
Radio Merseyside interviewer to Shankly:
'Mr Shankly, why is it that your teams' unbeaten run has suddenly ended ... ?'
Shankly: 'Why don't you go and jump in the lake ?'
On hearing a rival manager was unwell:
'I know what's wrong - he's got a bad side.'