If you curse at them, they will come?
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Trust the Australians to come up with something like this
If you curse at them, they will come?
By Paul Tait
Thu Feb 23, 9:59 AM ET
SYDNEY (Reuters) - Australia launched a new A$180 million ($133 million) advertising campaign Thursday which seeks to attract international tourists by swearing at them.
"Where the bloody hell are you?" asks the new campaign launched by Australian Tourism Minister Fran Bailey.
Bailey said the campaign will target potential tourists in China, Japan, India, the United States, Germany and Britain and would be rolled out in the next few weeks.
It echoes the hugely successful "Put another shrimp on the barbie" tourism campaign of the 1980s, which featured singlet-wearing comedian Paul Hogan and which lured an estimated 250,000 American tourists to Australia.
The new campaign, which can be seen on Tourism Australia's Web site (www.wherethebloodyhellareyou.com), features a series of Australian backdrops.
It begins with characters saying: "We've poured you a beer and we've had the camels shampooed, we've saved you a spot on the beach ... and we've got the sharks out of the pool."
A bikini-clad woman then asks: "So where the bloody hell are you?."
Bailey and Prime Minister John Howard both defended the campaign against complaints about the use of the word "bloody," a mild profanity used to express annoyance.
"It's a colloquialism, it's not a word that is seen quite in the same category as other words that nobody ought to use in public or on the media or in advertisements," Howard said.
"I think the style of the advertisement is anything but offensive but is in fact in context and I think it's a very effective ad," he told reporters in Sydney.
Howard complained last month about the decline of good manners in Australian society, blaming the drop in standards on increasing vulgarity on television.
Bailey said the campaign had been tested in some of Australia's key markets and had been successful, although she gave no details.
"This is presenting Australia as we are. We're plain-speaking, we're friendly. It's using the vernacular," Bailey told reporters.
While the "shrimp on the barbie" campaign attracted thousands of tourists, its crassness caused many Australians to cringe.
It was followed in 1995 by a A$100 million ($74 million) campaign -- then Australia's biggest single marketing and advertising campaign -- which sought to convince the world Australia also had culture.
Bailey said Australia's tourism industry was worth A$73 billion and employed 500,000 Australians.
Taken from:
http://news.yahoo.com/s/nm/20060223/od_nm/australia_ads_dc;_ylt=Aj4W1OlWoQmgPFCDP2IOqubtiBIF;_ylu=X3oDMTA5aHJvMDdwBHNlYwN5bmNhdA-- -
Originally posted by elindra:
Oh I LOVE this campaign!!
Trust the Australians to come up with something like this
[b]If you curse at them, they will come?
By Paul Tait
Thu Feb 23, 9:59 AM ET
It begins with characters saying: "We've poured you a beer and we've had the camels shampooed, we've saved you a spot on the beach ... and we've got the sharks out of the pool."
A bikini-clad woman then asks: "So where the bloody hell are you?."
Taken from:
http://news.yahoo.com/s/nm/20060223/od_nm/australia_ads_dc;_ylt=Aj4W1OlWoQmgPFCDP2IOqubtiBIF;_ylu=X3oDMTA5aHJvMDdwBHNlYwN5bmNhdA--
[/b]
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*imagines Rhonda in the same commercial running towards them with 2 boxes of choya tucked under each arm saying "I'm here! I'm here!!"*
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Originally posted by av98m:*imagines Rhonda in the same commercial running towards them with 2 boxes of choya tucked under each arm saying "I'm here! I'm here!!"*
AV!!!!
I'm in the office! I had to disguise my laugh as a choked cough again! -
Originally posted by av98m:*imagines Rhonda in the same commercial running towards them with 2 boxes of choya tucked under each arm saying "I'm here! I'm here!!"*
Wait a minute... something's not quite right here... hmm... two crates, just TWO?!
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RHONDA!!!! You're here today! *Pinky Bear hugs Missy*Originally posted by Rhonda:
Wait a minute... something's not quite right here... hmm... two crates, just TWO?! -
advertisement should attract attention mah ......
"Uniquely Singapore" is so lame ....... -
"If you drink and drive, you're a bloody idiot"
Now that's a more effective drink driving campaign than ours. -
The thing here is that we have to be politically correct if not some small-minded, close-minded people will just write in and kpkb about teaching kids the wrong stuff etc etcOriginally posted by LazerLordz:"If you drink and drive, you're a bloody idiot"
Now that's a more effective drink driving campaign than ours. -
got singapore version anot?
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i think they should point the middle finger to the tourist insteat of waving at them
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Definitely!!Originally posted by LazerLordz:"If you drink and drive, you're a bloody idiot"
Now that's a more effective drink driving campaign than ours.
Call an idiot an idiot! I like their attitude already! -
Yeah, not going out today!Originally posted by elindra:RHONDA!!!! You're here today! *Pinky Bear hugs Missy*
*hugs you back! -
got.!Originally posted by RaTtY81:got singapore version anot?
"KNN! ask you come u dun wan!" -
Still there are people who drink and drive watttttttt!!!!!!!Originally posted by LazerLordz:"If you drink and drive, you're a bloody idiot"
Now that's a more effective drink driving campaign than ours. -
Hanor. And these will usually be the idiots who have NO kids, or expect MOE to raise their kids for them. Many parents these days are too lazy or cannot be bothered to actually teach their children anything.Originally posted by elindra:The thing here is that we have to be politically correct if not some small-minded, close-minded people will just write in and kpkb about teaching kids the wrong stuff etc etc
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Hehe.Originally posted by av98m:Hanor. And these will usually be the idiots who have NO kids, or expect MOE to raise their kids for them. Many parents these days are too lazy or cannot be bothered to actually teach their children anything. -
No, no....in Singapore, we cannot have such language in public. Instead, we must use one of the two alternatives below:Originally posted by LazerLordz:"If you drink and drive, you're a bloody idiot"
Now that's a more effective drink driving campaign than ours.
(1) Official: "if you drink and drive, you will be liable to a heavy fine and jail term of....".
(2) Politically correct for public viewing: "if you drink and drive, you are very naughty, a very bad person". -
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BWAHAHAHAHAHOriginally posted by gentlerock:No, no....in Singapore, we cannot have such language in public. Instead, we must use one of the two alternatives below:
(1) Official: "if you drink and drive, you will be liable to a heavy fine and jail term of....".
(2) Politically correct for public viewing: "if you drink and drive, you are very naughty, a very bad person".
Yet again I have to disguise my laugh with a cough!
I think (1) will be more effective -
the 1st one can improve some more..Originally posted by gentlerock:No, no....in Singapore, we cannot have such language in public. Instead, we must use one of the two alternatives below:
(1) Official: "if you drink and drive, you will be liable to a heavy fine and jail term of....".
(2) Politically correct for public viewing: "if you drink and drive, you are very naughty, a very bad person".
"if you drink and drive, you will be liable to a heavy fine and jail term of XXX years and you will lose your pride, your integrity, your freedom, your family, your friends blah blah blah... So do you still want to drive and drink...? -
Plus expecting the police to be their kids' nanniesOriginally posted by av98m:Hanor. And these will usually be the idiots who have NO kids, or expect MOE to raise their kids for them. Many parents these days are too lazy or cannot be bothered to actually teach their children anything. -
Speaking of state-run nannies.....
A few years ago, the MP for this area came around to give one of his feel-good factor, meet-the-people talks, after which there was a Q&A session.
A resident (senior citizen) asked if it was possible to have free airport shuttle buses, to which the MP replied something to the effect of "we could consider having an affordable service if there are enough passengers to justify the costs".
The resident asked again "Do you think its also possible to have luggage racks in the shuttle bus, like they have in other countries?". I forgot the MP's response to that, but it must've been something like "lets take a step at a time".
The resident then pushed on "Is it possible to have bus attendants on board to help senior residents like myself to help with our luggages?".
Wah lau eh!! Want the government to fetch you to the airport for free, then want the government to carry your bags somemore! Basket, why not just ask the government travel on your behalf while you stay home instead??
The funniest part was when the MP couldn't answer a lot of questions saying "Sorry I don't live in this area, but I could find out for you". One lady in the audience (looks like a lawyer type) then stood up and asked "Sir, it seems that you don't know anything....so what is this session for?". Wahhhh...can see the MP's face turning a bit stern.
My Brit neighbour and ex-good friend, who was sitting in front of me turned around and said softly in Singlish (Singlish which I insisted he learned from me ) "Wah, die lah, tomorrow her body will be found floating on Kallang river lah".
The problem was that he accidentally said it too loudly and I think part of the MP's entourage must have heard it (it was a small area). We didn't know what to do, so he, his wife, my wife and I just covered our faces in embarrassment and laughed and laughed.
Mr. MP must have felt that we were extremely rude, but who cares lah? At least we're not rude enough to hang people by their necks until they die what, hor?
Disclaimer (just in case this thread is being monitored from 'above'): I just taught my Brit neighbour Singlish....I never taught him how to curse the authorities ok? Anyway, he's moved out of Singapore liow....so please let it rest. Thank you. -
gentlerock, I think those peeps ought to be smacked
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Originally posted by GHoST_18:the 1st one can improve some more..
"if you drink and drive, you will be liable to a heavy fine and jail term of XXX years and you will lose your pride, your integrity, your freedom, your family, your friends blah blah blah... So do you still want to drive and drink...?