If you curse at them, they will come?
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well being an aussie..........the only thing i dont like about the campaign is thyat it says "where the bloody hell are YOU?" if us aussies are going to speak like that.....we dont say it like that,we say."where the bloody hell are YA?" they should atleast get the slang right!!!!but i think its stupid of britain to ban it.......bloody is the tamist word we could of used!!!
in all honesty....if it was me making the add,i would of made it say. something like,"get some of this into ya!"(referring to or beautiful & pristine beaches,and outback)it'd work.......but ofcourse,it doesnt attract as much attention as the word "bloody". so yeah.....why the bloody hell not?im behind the add all the way.......whatever brings in the tourists right?if our government is so desperate to bring them in....atleast use something like this ,that will actualy succeed in bringing them here! good on em'!!
p.s."throw another shrimp on the barbie"----i HATE this campaign!
as aussies....we dont call them bloody shrimp!! wen call them prawns,because thats what they bloody are!!!! its the stupid bloody yanks(americans) that call them bloody shrimp!!!and we dont all talk like complete yobbo's(slobs) either! and no,we dont all walk around in short shorts and singlets with a beer in our hand!(its more like bundaberg rum in one hand,and a cigarette in the other-haha)i hate these stereotypes that we as aussies are given!fair enough...if the campaign advertises us correctly...then yeah,thats waht we are really like,so theres nothing wrong with it! but,"throw another SHRIMP on the barbie!" thats just bloody stupid!!!! -
Originally posted by elindra:
oh this... been running in UK for a couple of months now. I thot the "where the bloody hell are u" sounded like a mouthful. Would be nicer to just ask "where the hell are u?". Sounds smoother
Trust the Australians to come up with something like this
[b]If you curse at them, they will come?
By Paul Tait
Thu Feb 23, 9:59 AM ET
SYDNEY (Reuters) - Australia launched a new A$180 million ($133 million) advertising campaign Thursday which seeks to attract international tourists by swearing at them.
"Where the bloody hell are you?" asks the new campaign launched by Australian Tourism Minister Fran Bailey.
Bailey said the campaign will target potential tourists in China, Japan, India, the United States, Germany and Britain and would be rolled out in the next few weeks.
It echoes the hugely successful "Put another shrimp on the barbie" tourism campaign of the 1980s, which featured singlet-wearing comedian Paul Hogan and which lured an estimated 250,000 American tourists to Australia.
The new campaign, which can be seen on Tourism Australia's Web site (www.wherethebloodyhellareyou.com), features a series of Australian backdrops.
It begins with characters saying: "We've poured you a beer and we've had the camels shampooed, we've saved you a spot on the beach ... and we've got the sharks out of the pool."
A bikini-clad woman then asks: "So where the bloody hell are you?."
Bailey and Prime Minister John Howard both defended the campaign against complaints about the use of the word "bloody," a mild profanity used to express annoyance.
"It's a colloquialism, it's not a word that is seen quite in the same category as other words that nobody ought to use in public or on the media or in advertisements," Howard said.
"I think the style of the advertisement is anything but offensive but is in fact in context and I think it's a very effective ad," he told reporters in Sydney.
Howard complained last month about the decline of good manners in Australian society, blaming the drop in standards on increasing vulgarity on television.
Bailey said the campaign had been tested in some of Australia's key markets and had been successful, although she gave no details.
"This is presenting Australia as we are. We're plain-speaking, we're friendly. It's using the vernacular," Bailey told reporters.
While the "shrimp on the barbie" campaign attracted thousands of tourists, its crassness caused many Australians to cringe.
It was followed in 1995 by a A$100 million ($74 million) campaign -- then Australia's biggest single marketing and advertising campaign -- which sought to convince the world Australia also had culture.
Bailey said Australia's tourism industry was worth A$73 billion and employed 500,000 Australians.
Taken from:
http://news.yahoo.com/s/nm/20060223/od_nm/australia_ads_dc;_ylt=Aj4W1OlWoQmgPFCDP2IOqubtiBIF;_ylu=X3oDMTA5aHJvMDdwBHNlYwN5bmNhdA--
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