Reader's Digest Superbrand Award

• sbst275

  23 Apr 08, 10:14

  Cooking Oil: Knife (Platinum) & NTUC brand

  Drinks: F&N & Coca Cola (Platinum)

  Rice: Royal Umbrella (Platinum) & Golden Phoenix

  Milk: Magnolia (F&N), Marigold, HL (Marigold)

  Seasoning Sauce: Lee Kum Kee, Maggi & Tai Hwa

  Juice: Fruit Tree (F&N) & Marigold

  *KNS, Sunkist not even in for Singapore side

  Mineral Water: Ice Mountain (F&N) & Evian

  Beer: Tiger (Platinum), Heineken, Carlsberg

  University: NUS (Platinum)

  Airlines: SQ

• elindra

  23 Apr 08, 10:17

  Err Marigold beat Sunkist :O

  Marigold makes shitty juice!

• the Bear

  23 Apr 08, 10:18

  i wonder if Readers' Digress ever tried any of the stuff?

  it's all about branding.. but thing is this: people are starting to see beyond the brands.. just like Sakae Sushi is trying to brand itself as "if people think of sushi, they think of Sakae Sushi"..

  however, the product may not be as good...

  McCrap's is well-known.. it's the uber-brand.. but that doesn't stop it from being absolutely foul... just like Pizza Hut and Taco Bell

• sbst275

  23 Apr 08, 10:18

  Originally posted by elindra:

  Err Marigold beat Sunkist :O

  Marigold makes shitty juice!

  
  you see NTUC brand can also get gold award when the oil is from a oil supplier - Ngoh Chiew Hong

  oh yeah Golden Phoenix got gold award, tat time PAP Times Rice review wrong?

• sbst275

  23 Apr 08, 10:19

  Originally posted by the Bear:

  i wonder if Readers' Digress ever tried any of the stuff?

  it's all about branding.. but thing is this: people are starting to see beyond the brands.. just like Sakae Sushi is trying to brand itself as "if people think of sushi, they think of Sakae Sushi"..

  however, the product may not be as good...

  McCrap's is well-known.. it's the uber-brand.. but that doesn't stop it from being absolutely foul... just like Pizza Hut and Taco Bell

  yeah

  Mc got Platnium award

  Supermarket: NTUC (Platinum), Cold Storage

• elindra

  23 Apr 08, 10:19

  I like Taco Bell's cheesy fries but that is because it's drenched in cheap cheese and hell lot of sour cream

   

   

• sbst275

  23 Apr 08, 10:21

  surprised... Really F&N sweeps all the beverage category sia

• elindra

  23 Apr 08, 10:22

  Originally posted by sbst275:

  surprised... Really F&N sweeps all the beverage category sia

  
  They are very aggressive ok beverage side

• the Bear

  23 Apr 08, 10:23

  Taco Bell?

  there's this website which reports silly news.. thing is, whenever there is news of mass food poisoning, they'd write "... Taco Bell unavailable for comment"

• sbst275

  23 Apr 08, 10:24

  Originally posted by elindra:

  
  They are very aggressive ok beverage side

  
  yeah I know.

  Now F&N keep on coming out new drinks as well... Magnolia Go! (Macham like Milo), NutriTea comes out Barley drink

  but I can't believe NTUC can beat DFI

• elindra

  23 Apr 08, 10:27

  Originally posted by sbst275:

  
  but I can't believe NTUC can beat DFI

   

  This one is kelong one

• the Bear

  23 Apr 08, 10:29

  how well known a product is, bears little relation to how good their product is...

  case in point - McCrap's

   

• xavier1979

  23 Apr 08, 18:15

  Marketing gimmick!