By Chris Gallagher
TOKYO (Reuters Life!) - Move over, Na'vis: some of Japan's top models will strut down the catwalk in a 3D fashion event this weekend, highlighting the increasing dazzle of the third dimension beyond the movie industry.
Japanese fashion magazine Non-no - Photo: www.s-woman.net/non-no
It is Japan's first such show and comes after British luxury goods maker Burberry last month also streamed a live event in 3D from London Fashion Week, after James Cameron's sci-fi juggernaut "Avatar," and its blue-skinned Na'vi heroes, ignited massive interest in 3D in a slew of industries ranging from apparel to sports.
"With Avatar, people say this is the first year of 3D," said Yoshiharu Koshizaki, editor-in-chief of Non-no, which is targeted at women in their early 20s.
He said that until now only a few spectators were able to see fashion shows in person while two-dimensional images failed to capture the texture and drape of clothes.
"But with 3D, you can probably see how far the pleats of a skirt extend, or the size and weight of a corsage, for example. So we wanted to give it a try," he told Reuters by telephone.
Demand was strong to become one of the 2,200 audience members at the 3D showings, with around 20,000 Non-no readers entering a draw for complimentary invitations, Koshizaki said.
He said that the show would feature popular Non-no models such as Nozomi Sasaki wearing mostly Japanese fashion brands, but that Italian label Diesel would also be present on the runway.
On the technical side, BS-TBS will simulcast the show, to be held in Tokyo, to screens operated by movie company Toho Co in Tokyo, Nagoya and Hyogo, said a spokesman for the satellite broadcasting unit of TV network TBS.
Panasonic is supplying equipment and technical support, the BS-TBS spokesman said.
(Editing by Miral Fahmy)