Fans of the popular bubble tea franchise Gong Cha will be in for a surprise this week. That’s because Gong Cha will be rebranded to LiHO (å“©å–�), which roughly translates to “How are you?”in Hokkien.
According to a Straits Times interview with RTG Holdings General Manager Mr Rodney Tang, Gong Cha Singapore’s agreement had expired in 2016 and the new arrangement with the Taiwanese partners was more restrictive which lead to the decision to build LiHO from scratch.
This means LiHO has to seek new suppliers for its tea and ingredients, although Mr Tang says LiHO teas will be similar, if not better, than Gong Cha’s recipe. The company will also be introducing new drinks such as cheese tea and smoothies soon.
A quick search for Gong Cha Singapore Facebook page resulted in a broken link on the social media site and a new LiHO Singapore Facebook page has already been created a week ago.
Didn't get the chance to drink the last Gong Cha!!
I will miss Gongcha :-(
The Life Interview with Rodney Tang: LiHO boss sold his flat to start first Gong Cha outlet http://str.sg/4R5z
Mr Bean's ex-MD bringing Gong Cha back to Singapore http://str.sg/4zRj
Gongcha is still better, hands down
dun like the way old gong cha was sabo'ed
Would be an interesting watch
as posted above
Singapore bubble tea brand LiHO, known for their unique cheese teas, is set to branch out into new territory.
The first two overseas LiHO stores will open in Hong Kong’s Yuen Long and Kwun Tong areas on 16 Oct and 1 Nov respectively, a statement from LiHO parent company RTG Holdings said on Friday (13 Oct).
Both outlets will offer LiHO’s full menu, including the signature cheese teas and smoothies, as well as the newly launched Avocado and Summer Passion beverages, RTG said.
“These are the next steps in building LiHO into a global brand. With the last few months spent in planning our overseas expansion, we are now ready to bring LiHO into other countries,” said Rodney Tang, Managing Director of RTG Holdings.
RTG Holdings is partnering with Milky Way Synergy Ltd for the two stores in Hong Kong, and is looking at opening 20 more in the territory within the next five years.
It also said it had received preliminary interest from potential partners in Japan, Korea and London to bring the LiHO brand to their countries.
RTG Holdings first ventured into the bubble tea business with the Gong Cha brand in 2009.
Earlier this year, it replaced the existing Gong Cha outlets in Singapore with LiHO after Gong Cha’s parent company sold the business to Unison Capitol, a Japanese private equity firm.
llike their hot bubble tea. Gong Cha also coming back.
they taste normal
Fans of Gong Cha will be happy
Cha more famous i think
I find Li Ho a little bit expensive than Gong Cha but i do love their smoothie flavour drinks.